Our commitment to sustainability extends beyond perfecting your locks—we’re dedicated to making our planet a cleaner, safer, and more beautiful place to live. Discover how our sustainability initiatives are transforming not just your hair, but the world.

We believe in beauty without compromise. We never use textile dyes or industrial pigments—only cosmetic-approved colorants formulated for professional hair applications. Every batch ships with full MSDS and Certificates of Analysis (COFA) supporting safety, compliance, and responsible handling from factory to final strand.

Our commitment to sustainability starts with our packaging. All our products come in post-consumer recycled cartons, compactly designed to reduce landfill waste. While some plastic is unavoidable, we ensure it’s made from recycled materials and offer refillable options whenever possible.

AVOIDING METALIZED PACKAGING
Did you know that metalized packaging is a recycling nightmare? It’s non-biodegradable and releases toxins during manufacturing. We’ve ditched metalized packaging in favor of eco-friendly alternatives that are easier to recycle and come with a lower carbon footprint.

For your safety and peace of mind, we use only cosmetic-grade, safety-certified colorants designed for professional hair applications—never textile dyes or industrial pigments. Each batch is documented with full MSDS and Certificates of Analysis (COFA) verifying ingredient purity, compliance, and performance.

Our sourcing is documented and traceable by design: serialized lots, chain-of-custody records, and independent provenance verification by the Dubai Chamber of Commerce. We maintain health clearances and fumigation certificates for every shipment and publish testing aligned to recognized standards—because ethics are only meaningful when they’re verifiable.