frustration sparked revolution
OUR STORY
It began with a $4,500 failure—wedding extensions that collapsed in weeks. That moment revealed the deeper issue: an industry full of promises no one could prove.
Meet Whitney, an MBA-powered product genius behind 500+ award-winning products (some hitting billion-dollar status), and her husband Jonathan Sexsmith, a lifelong entrepreneur from a family with 40 years of beauty, skincare, and wellness expertise.
Together, they set out to dismantle the myths, challenge every false promise, and transform the hair extension industry—building what had never existed before: the first brand with claims independently validated by the world’s largest cosmetic testing laboratory.
While others rely on vague, unverifiable manufacturer claims, we submitted our fibers to rigorous third-party testing—measured against the industry’s top brands. The results spoke for themselves. We didn’t just outperform—we proved it. Every strand is backed by science, built with purpose, and traceable to its exact origin.
We are the only brand in the world with traceability independently certified by the Dubai Chamber of Commerce—offering full ownership from source to strand. No other brand delivers total transparency, true customization, and ethically sourced hair backed by third-party verification.
