It began with a $4,500 failure—wedding extensions that collapsed within weeks. That moment made plain a category built on opacity, borrowed claims, and little accountability.

Whitney, an MBA-trained product builder with 500+ award-winning launches in 50+ international markets, and her husband, Jonathan Sexsmith—who has led multi-billion-dollar sales across beauty, skincare, and nutrition and trained communities in 50+ countries—set out to rebuild the category around one mandate: deliver the highest quality humanly possible, with integrity and honesty, and contribute meaningfully to people’s lives. The only way to do that was to own the process end-to-end—controlling the inputs, processes, and outcomes.

Today, Prolonged Hair is fully vertically integrated. We own our Dubai manufacturing facility and run an exclusive, closed-loop supply chain. No white-label. No brokers. No outsourced processing. Every batch is serialized; its provenance is independently attested by the Dubai Chamber of Commerce; its performance is validated to ASTM/ISO test methods. Proof—before promises.

Meet

Whitney Sexsmith embodies the rare union of artistry, intellect, and uncompromising pursuit of excellence. By seventeen, she had earned her cosmetology license, multiple advanced certifications, and cultivated a loyal celebrity clientele drawn to her precision and discernment.

Determined to merge creativity with strategy, she went on to earn a BBA and MBA in Innovative Product Development and Marketing, fusing design instinct with commercial discipline.

Over the past 15 years, Whitney has directed 550+ launches across 53 international markets, guided 35+ global brands, and built a reputation for integrity, innovation, and transparency.

Her masterpiece is Prolonged Hair—a house built not on promises but on proof. Under Whitney’s leadership, the brand has redefined luxury in beauty: ethically sourced, scientifically validated, and executed with standards worthy of the world’s most discerning professionals.

Whitney does more than shape products. She elevates an industry—transforming extensions from commodity to craft, and beauty itself into a statement of truth, transparency, and timeless refinement.