OUR STORY
Hair Disaster Sparks
a Revolution
How a $6,500 Hair Disaster Sparked a Revolution
Whitney’s $6,500 wedding hair extensions looked great—for five minutes. Within weeks, they mismatched, fell apart, and failed miserably. Frustrated, she vented to her husband, Jonathan.
“Wait… if you wear these year-round, that’s $100K a year— on HAIR,” he calculated. Insane.
But Jonathan wasn’t just any husband. A beauty industry mogul with billions in sales, he had a solution: “Why not source the best hair yourself? You know the top manufacturers in beauty, skincare, and beyond—let’s fix this.”
Whitney, a product development powerhouse behind 500+ global products, knew this was bigger than just “better hair.” The entire industry was a mess—poor quality, no transparency, overpriced fluff. She didn’t want a band-aid. She wanted a revolution.
Jonathan’s take? “Swim with the sharks in a crowded market— or create your own ocean where you’re the ONLY shark.”
So they did.
INTRODUCING
PROLONGED
HAIR
The first-ever hair extension brand with:
-
ProLock Process™ – A patent-pending
7-step system that makes every strand stronger, silkier, and healthier.
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Full Transparency – QR codes reveal your
hair’s entire journey.
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Ethical Sourcing – Because integrity isn’t
optional.
No marketing fluff
No industry scams
Just real hair, real science, and results backed by third-party testing.
This isn’t just hair. It’s a movement. It’s the future of hair.
Shop NowMEET
WHITNEY
SEXSMITH
President & Co-Founder of
Prologned Hair
Whitney Sexsmith is a fearless innovator and a driving force in the beauty industry. By 17, she had already earned her cosmetology license, MUA certification, and six hair extension certifications from top industry names— all while building a celebrity clientele hooked on her exceptional skills.
Not one to settle, Whitney added a BBA and an MBA in Innovative Product Development and Marketing to her résumé, blending artistic expertise with business savvy.
Over the past 15 years, she’s launched 550+ products across 53 global markets, championed 35+ international brands, and earned major magazine features and accolades. Renowned for her obsession with ingredients, innovation, and transparency, Whitney has become one of the most sought-after product developers in the world.
Her ultimate masterpiece? Prolonged Hair. Fueled by passion and vision, Whitney’s leadership has transformed the brand into a beauty industry trailblazer. With her relentless ambition and groundbreaking ideas, she’s not just setting a new standard—she’s transforming it.
MEET
JONATHAN
SEXSMITH
CEO & Co-Founder of Prolonged Hair
Jonathan Sexsmith is the CEO, Co-Founder, and CFO (Chief Fire Officer) at Prolonged Hair, where he spends most of his time putting out fires—none of which he started (allegedly).
With billions in beauty sales across 50+ countries, Jonathan has somehow tricked the world into thinking he knows what he’s doing. He’s a global sales trainer, a black belt in Brazilian jiu-jitsu (which comes in handy when wrestling supply chain issues), and a former Broadway performer—because clearly, running a company wasn’t dramatic enough.
Fluent in four languages, master of five instruments, and once crowned Funny or Die’s Video of the Year winner, Jonathan’s life is a bizarre mash-up of boardrooms, beatdowns, and Broadway. Whether he’s revolutionizing hair extensions or just trying to keep things from catching fire (again), one thing’s for sure—he’s never boring.
