Prolonged Hair — About hero

OUR STORY

PROCESSED TO PERFECTION | WHY SETTLE FOR LESS WHEN YOU DESERVE THE BEST? | COMMITMENT TO SUSTAINABILITY | EXPERIENCE THE PROLONGED DIFFERENCE | STRENGTH IN EVERY STRAND | Hair Makes a Difference – THE Hair Also Makes a Difference

PROCESSED TO PERFECTION | WHY SETTLE FOR LESS WHEN YOU DESERVE THE BEST? | COMMITMENT TO SUSTAINABILITY | EXPERIENCE THE PROLONGED DIFFERENCE | STRENGTH IN EVERY STRAND | Hair Makes a Difference – THE Hair Also Makes a Difference

frustration sparked revolution

It began with a $4,500 failure—wedding extensions that collapsed within weeks. That moment made plain a category built on opacity, borrowed claims, and little accountability.

Whitney, an MBA-trained product builder with 500+ award-winning launches in 50+ international markets, and her husband, Jonathan Sexsmith—who has led multi-billion-dollar sales across beauty, skincare, and nutrition and trained communities in 50+ countries—set out to rebuild the category around one mandate: deliver the highest quality humanly possible, with integrity and honesty, and contribute meaningfully to people’s lives. The only way to do that was to own the process end-to-end—controlling the inputs, processes, and outcomes.

Today, Prolonged Hair is fully vertically integrated. We own our Dubai manufacturing facility and run an exclusive, closed-loop supply chain. No white-label. No brokers. No outsourced processing. Every batch is serialized; its provenance is independently attested by the Dubai Chamber of Commerce; its performance is validated to ASTM/ISO test methods. Proof—before promises.

Proof Before Promises

Independent ASTM/ISO testing. Every claim published. Every result verifiable. Luxury doesn’t ask for trust—it earns it.

Ownership from Source to Sale

Dubai factory. Closed-loop, serialized supply chain. No brokers. No white-label. Every strand is ours—from origin to artistry.

Ethics as Luxury

Consent-based sourcing (18+). No post-mortem, scrap, or reclaimed inputs. Documented provenance makes ethics the ultimate luxury.

Inside our vertically integrated process
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INTRODUCING

PROLONGED
HAIR

The first evidence-led house of hair extensions—where craft meets proof.

  • ProLock Process icon ProLock Process™ – a disciplined, multi-step method that protects cuticle architecture, so color lifts cleanly, tones evenly, and stays true-to-tone.
  • Vertical Integration icon Vertical Integration – we own our Dubai facility and operate a closed-loop, serialized supply chain from collection to final strand.
  • Ethical Sourcing icon Ethical Sourcing – 18+ voluntary sourcing, no post-mortem or reclaimed inputs, no scrap. Documented provenance.

Vertical Ownership

We control every step—from factory to final strand—so quality is built in, never outsourced.

Scientific Validation

Every claim is benchmarked to ASTM/ISO standards—because true luxury welcomes scrutiny.

Ethical Provenance

Consent-based, documented, and independently certified—traceable back to its true origin.

Prolonged Hair materials

This isn’t just hair. It’s a movement. It’s the future of hair.

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MEET

WHITNEY

SEXSMITH

President & Co-Founder of
Prolonged Hair

Whitney Sexsmith embodies the rare union of artistry, intellect, and uncompromising pursuit of excellence. By seventeen, she had earned her cosmetology license, multiple advanced certifications, and cultivated a loyal celebrity clientele drawn to her precision and discernment.

Determined to merge creativity with strategy, she went on to earn a BBA and MBA in Innovative Product Development and Marketing, fusing design instinct with commercial discipline.

Over the past 15 years, Whitney has directed 550+ launches across 53 international markets, guided 35+ global brands, and built a reputation for integrity, innovation, and transparency.

Her masterpiece is Prolonged Hair—a house built not on promises but on proof. Under Whitney’s leadership, the brand has redefined luxury in beauty: ethically sourced, scientifically validated, and executed with standards worthy of the world’s most discerning professionals.

Whitney does more than shape products. She elevates an industry—transforming extensions from commodity to craft, and beauty itself into a statement of truth, transparency, and timeless refinement.

Whitney Sexsmith
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MEET

JONATHAN

SEXSMITH

CEO & Co-Founder of Prolonged Hair

Jonathan Sexsmith embodies vision, discipline, and relentless execution. With decades of global leadership, he has scaled companies, secured capital, and forged networks that have generated billions in revenue across beauty, wellness, and advanced consumer technologies.

A builder of both people and platforms, Jonathan has trained and empowered 500,000+ entrepreneurs in 50+ countries, translating ambition into achievement at scale. His career includes a Tech company exit, strategic alliances with Fortune 100 firms, and ventures spanning entertainment, AR/VR, skincare, and nutrition.

At Prolonged Hair, Jonathan is the architect of permanence—securing the factory, building the exclusive supply chain, establishing the customer base, and directing the strategic relationships that ensure the house endures and scales.

Jonathan does more than build companies. He transforms vision into institutions—delivering infrastructure, certainty, and legacy where others see only aspiration.

Jonathan Sexsmith
Whitney and Jonathan Sexsmith
WHITNEY & JONATHAN

Together, they form a rare partnership where artistry and vision meet in equal measure. Their shared leadership has transformed Prolonged Hair into the first vertically integrated, category-defining hair extension brand—built not on promises, but on proof, permanence, and purpose.