The Prolonged Difference
We’ve set a new, undisputed standard
Proven Science
Exceptional Quality
Unmatched Ethics
ETHICALLY SOURCED
- Responsible supply: no reclaimed or waste-stream material—no sewer/drain collections, no post-mortem sources, no salon-floor sweepings or brush fallout, no offcuts or factory scrap.
- Independent verification: provenance confirmed via the Dubai Chamber of Commerce.
- Material integrity: cuticle-intact, virgin, Remy; no silicone coatings, no textile dyes, no mixing.
- Consent-based sourcing: voluntary donations (18+), recorded.
- Traceability by design: lot serialization and full chain-of-custody documentation to stylist handover.
BLEACH IT. TONE IT. COLOR IT.
Prolonged Hair behaves as fine hair should: clean lift, even tone, faithful color —because it is real hair.Its shade remains stable, including around sunscreens with avobenzone or octocrylene.
- No silicone coatings
- No textile dyes
- Cuticle Intact
Rooted in Expertise and Science
Grounded in expertise and proven by ASTM/ISO testing, Prolonged Hair delivers 2–4× greater elasticity, structural integrity, and tensile strength than leading alternatives—so it lasts longer, resists breakage, and holds its shape.
Engineered for Excellence
The Prolock Process TM - turns processing into repair. Across seven controlled cuticle cycles:
Open > Fortify > Seal > Verify
We replenish with keratin-compatible actives and re-align the cuticle to restore strength, elasticity, and luminous gloss.
The result: 100% human hair that leaves in better condition than it arrived.
Proof, not promises: stage-gate testing on every pass, with tensile and elasticity thresholds for each batch.
If a single strand falls outside spec, the entire batch is discarded — our cost, never yours.
