frustration sparked revolution
OUR STORY
It started with a $6,500 disaster—wedding extensions that barely lasted six weeks. That frustration sparked a revolution.
Meet Whitney, an MBA-powered product genius behind 500+ award-winning products (some hitting billion-dollar status), and her husband Jonathan Sexsmith, a lifelong entrepreneur from a family with 40 years of beauty, skincare, and wellness expertise.
Together, they set out to destroy the lies of the hair extension industry and build something the world had never seen:
The first-ever hair extension brand with third-party PROVEN claims
Full transparency, true customization, and 100% ethical sourcing